Freshwater
Fish
20th Birthday Sale
Anniversary Specials
Limited-time pricing - freshwater & marine
Exclusive anniversary discounts on selected fish and aquarium essentials. Stock rotates fast - check specials while they're live.
20th Birthday Giveaway
Win Bonus Packs
Anniversary prizes, exclusive drops & vouchers
Join the celebration giveaway for bonus prizes and subscriber-only anniversary updates throughout the campaign period.
Freshwater Fish
Add sparkle to your tank. And fish.
Marine Fish
Saltwater fish & accessories, to your door.
New Arrivals
Grab them while they're still in stock
Weekly Specials
Get a great deal today
20 years of LiveFish
From a campfire idea to a nationwide live fish delivery business
LiveFish began with founder Alan Sambell's idea in 2005 and launched in May 2006, growing from hands-on
founder packing runs into a trusted online destination for aquarium owners across Australia.
Two decades on, both threads still matter - how the business grew from founder-led packing runs to
a nationwide delivery network, and the very first customer, Tim Hughes, whose original invoice from
12 May 2006 we have kept all this time.
- Founded in 2006
- Founder-led packing and delivery
- Air freight and depot scale-up
- Nationwide live fish delivery
- First-customer story preserved
Celebrating 20 years of delivering live aquarium fish across Australia.
Where It All
Began
Began
The first order still tells the story
Twenty years on, Tim is still with us
Tim Hughes's first invoice captures one of the very first LiveFish orders - guppies, a banana lily, and wisteria - a snapshot of where it all began.
Twenty years on, Tim is still a LiveFish customer, with a stunning Flowerhorn now taking pride of place in his tank.
Behind The
Scenes
Scenes
How LiveFish scaled
Packing rooms, depots, vans, and airport tarmacs
We started by selling just a few varieties direct from the farm and have come along way in our 20 years, check out our extensive range as it is today.